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Chapter 2: Search EnginesIdea 1: Spider-Based Search EnginesI think that it's fair to say that when the average person thinks about search engines, even if they don't know it, they are thinking about to Spider-Based search engines. Spider-Based search engines use automated software programs ("spiders" or "robots") which visit web sites, retrieve their content, and build a database ("index") of the pages visited. When the user enters a search into one of these search engines, the data in the index is compared, analyzed and sorted to produce the search results. Achieving success with Spider-Based search engines requires several things:
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Introduction Using This Web Site Table Of Contents Chapter 1: Before You Start About Your Business About Your Site Design Essential Tools Chapter 2: Search Engines 1: Spider-Based Search Engines 2: Search Engine Cloaking 3: Directories 4: Specialist Directories 5: PPC Search Engines 6: International PPCs 7: PPCs - Bid On Lots Of Keywords 8: Google AdWords Chapter 3: Choosing Your Domain Name 9: Easy To Remember Domain 10: Getting Type-In Traffic 11: Getting Typo Traffic 12: Keyword Rich Domain Names 13: You Can Have More Than One Domain 14: Domains For Your Interior Pages 15: Abandoned/Expired Domains Chapter 4: Trading Links + Traffic 16: Exchanging Links 17: Web Rings 18: Banner Exchanges 19: Text Link Exchanges 20: Pop-Up Exchanges 21: Joining A Top Site 22: Surfing + StartPage Exchanges Chapter 5: Leveraging Your Visitors 23: Traffic Conservation 24: Traffic Conservation - Search 25: Surveys 26: Games + Quizzes 27: Sticky Content 28: Tell-A-Friend 29: Post Cards, Greeting Cards + eCards 30: Email Hosting 31: Host A Discussion Board 32: Start a Club or Society 33: Bookmark Us 34: See You Again Shortcut 35: Toolbars 36: Create an eBook Chapter 6: Building Email Lists 37: Follow-Up Autoresponders 38: Email Newsletters 39: Pass It On 40: Incentives To Sign Up 41: Swapping Ads 42: Pop-Up Subscription Boxes 43: Ezine Pop-Up Exchanges 44: Co-Registrations 45: Buying Subscribers 46: Buying Leads + Lists 47: Promote Your Ezine Off-Line 48: Ezine Directories Chapter 7: More Free Ads 49: Email Signatures 50: Discussion Board Signatures 51: Newsgroups Signatures 52: Email Discussion Lists 53: Free Classifieds 54: Posting To FFAs 55: Starting Your Own FFA 56: Submitting To Web Awards Chapter 8: Mostly For Merchants 57: Starting An Affiliate Program 58: Actively Recruit Affiliates 59: Datafeeds 60: Joint Ventures 61: Coupons 62: Sweepstakes + Contests 63: Sell At Amazon 64: Froogle + Comparison Shopping 65: Your "Thank-you" Page Exit Link 66: Customer Follow-Up 67: Sell Your Products On eBay 68: eBay - Pick an ID To Match Your Domain 69: eBay - About Me Chapter 9: Marketing Thru Others' Ezines 70: Ads In Ezines 71: Swapping Ads Redux 72: Free Ezine Ads 73: Safelists 74: Writing Ezine Articles Chapter 10: More Paid Ads 75: Buying Banner Ads 76: Buying Pop-Up Adverts 77: Buying Abandoned Domain Traffic Chapter 11: Other Webmasters 78: Create A Link To Us Page 79: Articles 80: Syndicating Articles Using JavaScript 81: Give Away Graphics For A Link 82: Give Away Web Templates For A Link 83: Syndicating Cartoons 84: RSS Feeds 85: Syndicate Your Headlines In JavaScript 86: Syndicate Dynamic Content 87: Create Your Own Directory 88: Give Out Web Awards 89: Start Your Own Banner Exchange 90: Start Your Own Text Link Exchange 91: Start Your Own Pop-Up Exchange 92: Starting A Top Site 93: Offering Follow-Up Autoresponders 94: Create a Viral eBook 95: Give Away a Free Script 96: Shareware + Freeware 97: Shareware + Freeware - PAD Files Chapter 12: Publicity 98: Press Releases 99: Start A Controversy Or Debate 100: Start A Petition Chapter 13: Some Off-Line Promotion Ideas 101: Add Your URL to Printed Materials 102: Letterheads + Compliments Slips 103: Business Cards 104: Rubber Stamps 105: Labels 106: Direct Mail 107: In Your Brick + Mortar Store 108: Billboard Ads 109: Newspaper + Magazine Ads 110: Radio Ads 111: Cable TV Ads 112: Car Labels + Plates 113: Promotional Items Chapter 14: Waste Not, Want Not 114: Don't Throw Away Traffic Chapter 15: Multiple Sites 115: Linking Between Your Sites 116: Pop-Up Your Other Site Chapter 16: Using Our eBook 117: Distribute Our eBook Appendices A: How The eBook Was Created B: Recommended Discussion Boards C: Copywriting Resources Reciprocal Links |
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