Increase Web Site Traffic: Exchanging Links Web Site Promotion
  Home   Get the eBook  


Chapter 4: Trading Links and Traffic

Idea 16: Exchanging Links

The Web is about hyperlinks, and exchanging links with other sites ("reciprocal linking") is a very popular way to increase web site traffic:
  1. You can get more traffic directly when people see your link on another web site, and click on it.

  2. You can get more traffic indirectly because all these extra links can increase your link popularity in the Spider-Based Search Engines (see Idea 1: Spider-Based Search Engines). However, be warned, that exchanging links with low-quality or unrelated web sites, can actually undermine your Search Engine ranking.
When considering sites to exchange links with, we recommend that you use the Free Alexa Toolbar to check them out to see how they're doing before making a decision.

Finally, if you have multiple web sites, you ought to consider linking between them (see Idea 115: Linking Between Your Web Sites).

Related Resources:
  • Linking101We particularly like this
    This web site contains all sorts of information, an E-Guide, and Scripts, to help you promote your site through link exchanges.

  • ReciprocalManager
    When you exchange links with a lot of other sites, just managing all your links can be a chore. This is a PHP Script designed to make the job easier.

  • Link Exchange Verification Software
    This is software for checking sites that you have exchanged links with, are actually maintaining their links to your web site.

< < Previous Next > >

Exchanging Links

Copyright © 2000-2015, Answers 2000 Limited

Contact Us     About/Terms Of Use     Privacy     Advertising/Endorsements Disclosures

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

All third party content and adverts are copyright of their respective owners.

In Association With
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

Disclosure: Advertising Link(s): Our company may receive a payment if you purchase a product/service after following this link.

Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.