One point that we mentioned, but didn't discuss in detail is the best way to use them is to bid on lots of keywords.
So just how do you go about bidding on lots of keywords? You have three options:
You can enter the keywords manually... unless you have a lot of time on your hands, I doubt that you'll get too many.
Most Pay Per Click Search Engines provide a Search Term Suggestion Tool, which tells you the most popular keywords... I expect you would be able to get a few more keywords (depending on how you use it, perhaps a few dozen?).
(You should also try to target misspelled versions of your keywords: You may find Misspelled Keywords helpful for this task).
Related Resources:
Misspelled Keywords Helps you target misspelled variations of your keywords which people may type into search engines.
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