You could create an eBook and give it away from your site (you can also create eBooks to sell).
While I'm sure that you'd want your eBook to contains lot of interesting and useful information for readers, you can also make sure that your Book contains links-back to your web site, to encourage repeat to your site.
With any business, it is up to the individual owner of said business to ensure
the success of the business. You may make more or less than any sample
figures or results that might be quoted on our web sites or other publications.
All business involves risk, and many businesses do not succeed.
Further, Answers 2000 Limited does NOT represent that any particular
individual or business is typical, or that any results or experiences
achieved by any particular individual/business is necessarily typical.