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Chapter 8: Mostly For Merchants
Idea 64: Froogle And Other Comparison Shopping Sites
Froogle is Google's comparison shopping site. Users can search for products of interest, and then compare different products from different merchants and their prices.
Getting listed at Froogle is free (but you do need to follow some their procedures to get and maintain your listings), and given Google's traffic levels, could seriously boost your site's traffic.
As well as Froogle, there are plenty of other comparison shopping sites on the net too. Of course, the features and pricing varies greatly between them (many do not provide free listings) - however, you might find that if you have an affiliate datafeed (see Idea 59: Starting An Affiliate Program - Datafeeds), some may integrate your products in return for affiliate commissions.
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