Chapter 6: Building Email Lists

Idea 39: Pass It On

• Sometimes subscribers to your ezine (or follow-up autoresponder) may see an article that they know will be of interest to a friend, colleague or family member.
  
  
• Sometimes, if asked, subscribers may be able to think of a friend, colleague or family member who would be interested in an article in your ezine.

1. Tell your subscribers that they can pass on copies of your ezine, in fact, suggest that they do. For example, you could include a note in your ezine, something like: "If you have a friend who would be interested in reading this ezine, please feel free to forward them a copy".
   
   
2. If somebody does receive a copy of your ezine as a resut of a friend forwarding it to them, you'll want to encourage them to subscribe themselves. You could include a note in your ezine, something like: "If you received a copy of this ezine from a friend, you can get FREE copies of future newsletters by doing...."

• The Amazing List Machine^†
  Build your list faster, and get more leads, than you ever thought possible!