Increase Web Site Traffic: Start A Controversy Or Debate Web Site Promotion
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Chapter 12: Publicity

Idea 99: Start A Controversy Or Debate


If you start a controversy or debate, you could get a lot of publicity.

Here's an example which illustrates the power of this marketing approach (just for the record, and to avoid any confusion: we are not associated with this site in any way whatsoever).

In December 2004, I heard about a web site (www.n7w.com) which was holding an Internet poll for a New Seven Wonders of the world. I read articles about it in a UK national newspaper. I heard about it on the BBC Television News. And when I looked, I found online news stories about the poll from all over the world including such countries as Canada, India, South Africa, Sri Lanka, and the UK.

Now, I have no doubt the operators of this site have done a fine job of promoting their poll, but if you read some of the news stories (many of which either lament the low number of votes for treasured national monuments, or celebrate the popularity of others), I expect that you'd agree that one of the reasons the media picked-up on the story is that it's an interesting debate, with perhaps a little national pride at stake.

But how did the media discover the story in the first place? At least part of the reason seems to be that they did a Press Release (see Idea 98: Press Releases).



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