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Chapter 6: Building Email Lists
Idea 38: Email Newsletters
Email Newsletters (also known as "ezines") are newsletters sent, by email, by webmasters to subscribers who have opted in to receiving them.
Ezines are an excellent way to provide information about news and updates to your site and products, and to stay in touch with customers, prospects and visitors to your site.
You can use your Ezine to hammer home your marketing message, promote new products, encourage repeat/regular visits to your site, or even earn money (by selling ad space in your ezine).
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