Text Link Exchanges

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Chapter 4: Trading Links and Traffic

Idea 19: Text Link Exchanges

Text Link Exchanges are programs (nearly always free) that you can join, where members show Text Link adverts linking to each other's sites: You show other people's ads, and in return, they show yours.

(Yes, this is extremely similar to Banner Exchanges covered in Idea 18.).

Different Text Link Exchanges vary greatly in many different ways, including:

What types of sites are allowed to join the particular Link Exchange.
Whether you can choose on what type of other sites your ads will be shown ("targeting").
The size and types of ads allowed.
The exchange ratio. For example: A 2:1 exchange ratio would mean for every two ads that you show on your site, one of your ads is shown on somebody else's site.

On the plus side: Text Link adverts are (usually) fairly unobtrusive, won't annoy your visitors, and can easily be integrated into most site designs. Additionally Text Links can often get a higher percentage of people clicking ("click-thru rate") than banner adverts.

On the negative side: You need your ads to be shown a lot (and therefore need to show a lot of other people's ads), before you get new visitors, for example:

If (for example) 4% of people who see your Ad click on it, in order for you to get 1 extra visitor, your Ad needs to be shown 25 times.
If (for example) you are participating in a Text Link exchange with a 2:1 ratio, then you'd need to show 50 ads for other people in order for your Ad to be shown 25 times on other people's sites.

If these numbers sound off-putting, don't worry, there are things you can do to generate decent results with Text Link Exchanges (see Idea 23, Idea 24, Idea 25, Idea 26 and Idea 27 for example).

Related Resources:

DMOZ's list of Text Link Exchanges
At the time of writing, this is a surprisingly short list. However, I do know there are others out there (try a search in Google for example), so hopefully they'll update this page sometime soon.

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Introduction
Using This Web Site

Table Of Contents

Chapter 1: Before You Start
About Your Business
About Your Site Design
Essential Tools

Chapter 2: Search Engines
1: Spider-Based Search Engines
2: Search Engine Cloaking
3: Directories
4: Specialist Directories
5: PPC Search Engines
6: International PPCs
7: PPCs - Bid On Lots Of Keywords
8: Google AdWords

Chapter 3: Choosing Your Domain Name
9: Easy To Remember Domain
10: Getting Type-In Traffic
11: Getting Typo Traffic
12: Keyword Rich Domain Names
13: You Can Have More Than One Domain
14: Domains For Your Interior Pages
15: Abandoned/Expired Domains

Chapter 4: Trading Links + Traffic
16: Exchanging Links
17: Web Rings
18: Banner Exchanges
19: Text Link Exchanges
20: Pop-Up Exchanges
21: Joining A Top Site
22: Surfing + StartPage Exchanges

Chapter 5: Leveraging Your Visitors
23: Traffic Conservation
24: Traffic Conservation - Search
25: Surveys
26: Games + Quizzes
27: Sticky Content
28: Tell-A-Friend
29: Post Cards, Greeting Cards + eCards
30: Email Hosting
31: Host A Discussion Board
32: Start a Club or Society
33: Bookmark Us
34: See You Again Shortcut
35: Toolbars
36: Create an eBook

Chapter 6: Building Email Lists
37: Follow-Up Autoresponders
38: Email Newsletters
39: Pass It On
40: Incentives To Sign Up
41: Swapping Ads
42: Pop-Up Subscription Boxes
43: Ezine Pop-Up Exchanges
44: Co-Registrations
45: Buying Subscribers
46: Buying Leads + Lists
47: Promote Your Ezine Off-Line
48: Ezine Directories

Chapter 7: More Free Ads
49: Email Signatures
50: Discussion Board Signatures
51: Newsgroups Signatures
52: Email Discussion Lists
53: Free Classifieds
54: Posting To FFAs
55: Starting Your Own FFA
56: Submitting To Web Awards

Chapter 8: Mostly For Merchants
57: Starting An Affiliate Program
58: Actively Recruit Affiliates
59: Datafeeds
60: Joint Ventures
61: Coupons
62: Sweepstakes + Contests
63: Sell At Amazon
64: Froogle + Comparison Shopping
65: Your "Thank-you" Page Exit Link
66: Customer Follow-Up
67: Sell Your Products On eBay
68: eBay - Pick an ID To Match Your Domain
69: eBay - About Me

Chapter 9: Marketing Thru Others' Ezines
70: Ads In Ezines
71: Swapping Ads Redux
72: Free Ezine Ads
73: Safelists
74: Writing Ezine Articles

Chapter 10: More Paid Ads
75: Buying Banner Ads
76: Buying Pop-Up Adverts
77: Buying Abandoned Domain Traffic

Chapter 11: Other Webmasters
78: Create A Link To Us Page
79: Articles
80: Syndicating Articles Using JavaScript
81: Give Away Graphics For A Link
82: Give Away Web Templates For A Link
83: Syndicating Cartoons
84: RSS Feeds
85: Syndicate Your Headlines In JavaScript
86: Syndicate Dynamic Content
87: Create Your Own Directory
88: Give Out Web Awards
89: Start Your Own Banner Exchange
90: Start Your Own Text Link Exchange
91: Start Your Own Pop-Up Exchange
92: Starting A Top Site
93: Offering Follow-Up Autoresponders
94: Create a Viral eBook
95: Give Away a Free Script
96: Shareware + Freeware
97: Shareware + Freeware - PAD Files

Chapter 12: Publicity
98: Press Releases
99: Start A Controversy Or Debate
100: Start A Petition

Chapter 13: Some Off-Line Promotion Ideas
101: Add Your URL to Printed Materials
102: Letterheads + Compliments Slips
103: Business Cards
104: Rubber Stamps
105: Labels
106: Direct Mail
107: In Your Brick + Mortar Store
108: Billboard Ads
109: Newspaper + Magazine Ads
110: Radio Ads
111: Cable TV Ads
112: Car Labels + Plates
113: Promotional Items

Chapter 14: Waste Not, Want Not
114: Don't Throw Away Traffic

Chapter 15: Multiple Sites
115: Linking Between Your Sites
116: Pop-Up Your Other Site

Chapter 16: Using Our eBook
117: Distribute Our eBook

Appendices
A: How The eBook Was Created
B: Recommended Discussion Boards
C: Copywriting Resources

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