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Chapter 9: Marketing Through Other People's Ezines
Idea 74: Writing Ezine Articles
Writing articles for other people's ezines can be a good way to drive traffic to your site.
In return for being able to publishing your article (free), ezine publishers include a short signature block (prepared by you) at the end which advertises your web site, products or services. If you have an affiliate program (Idea 57: Starting An Affiliate Program), you might even allow ezine publishers to use their affiliate links.
To promote your articles, there are lots of web sites which contain directories of articles that ezine publishers can use, so you'll need to post your articles in these.
(Don't forget that you can also use the articles that you write for ezines, on your web site too, see Idea 79: Web Site Articles).
Related Resources:
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