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Chapter 11: Getting Other Webmasters To Promote Your Site
Idea 79: Web Site Articles
Writing articles and publishing them on a web site provides lots of meat for Search Engines to digest (see Idea 1: Spider-Based Search Engines).
You can get even more traffic out of your articles by allowing other ezine publishers (see Idea 74: Writing Ezine Articles) and other web sites to republish them for free. In return for publishing your articles, these other publishers are required to include a short signature/advert for your site (usually at the bottom), which includes a link to your site. If you have an affiliate program (Idea 57: Starting An Affiliate Program), you might even allow these other publishers to use their affiliate links.
When you publish an article on your site and want to allow it to be republished in this way, be sure to tell readers that they can republish in their ezine or web site, as well as any Terms and Conditions that you might apply.
Related Resources:
- Article Submission Sites
Most comprehensive database of article submission sites.
- Viral Article Toolkit
Don't want to write an article yourself? This site offers business articles that you can "rebrand" with your own information. Note: There are some restrictions on how you are permitted to use these articles - check their web site for details, and contact them directly if you need clarification on whether any particular type of usage is allowed.
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