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Chapter 5: Leveraging Your Visitors
Idea 32: Start a Club or Society
You could start a club or society (or users' group for your products).
- If people enjoy or appreciate your club (or are even proud of their membership), they're more likely to tell their friends and business associates about your site - free word-of-mouth marketing.
- If you offer interesting content or a discussion board (see Idea 31: Host A Discussion Board) for members of your society, they'll be more likely to bookmark or regularly visit.
(And, if you partipate in a Banner Exchange (see Idea 18: Banner Exchanges) or Text Link Exchange (see Idea 19: Text Link Exchanges), you could also use those repeat and regular visitors to increase the number of ad displays earned).
- You could give out, or perhaps even sell, promotional/branded items to members of your club (see Idea 113: Promotional Items).
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