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Chapter 6: Building Email Lists
Idea 47: Promote Your Ezine Off-Line
Don't forget you can promote your ezine off-line too.
You could create a printed subscription form, that people can fill-out and give it to you:
- If you have existing forms that you customers or prospects fill-out, add a field for them to enter their email address if they want to subscribe to your ezine.
- If you have a brick and mortar store, you can have your printed forms available in your store.
- If you attend trade shows, make sure there are some printed forms on your stand.
- If you send direct mail, you could include a subscription form with your letter.
Or, if you don't want to bother with printed forms, you could simply put a note on your documents and brochures, telling people that they can receive newsletters via email free, together with instructions on how to subscribe.
Related Resources:
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