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Chapter 3: Choosing Your Domain Name
Idea 11: Getting Typo Traffic
When web surfers enter words or domain names into their browser's address bar, they sometimes make typing or spelling mistakes. This means domains which are slight variations of what the surfer actually intended get free traffic - and if it's a popular phrase for type-ins, this can be a lot of traffic. The most common typos include:
- Missing out a letter.
- Reversing the order of two letters in a word.
- Accidentally pressing an adjacent key on the QWERTY keyboard, for example K instead of J, or T instead of R.
- Common spelling errors.
So, if you register typos of your own domain, or common words related to your domain's subject, you can often generate some extra traffic.
We are not attorneys, so can not offer any advice on legal matters. However, we would point out that typos of trademarks or trademarked domain names, may infringe the trademark - so avoid registering typos of any such terms unless you have permission from the trademark holder(s). Please consult an attorney, should you have any questions or concerns in this area.
Related Resources:
IMPORTANT NOTE: We are not attorneys, so can not offer any advice on legal matters. Do not register domain names which infringe the trademark (or other proprietary rights) of others. Please consult an attorney, should you have any questions or concerns in this area.
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