Increase Web Site Traffic: Search Engine Cloaking Web Site Promotion
  Home   Get the eBook  


Chapter 2: Search Engines

Idea 2: Search Engine Cloaking

Because Spider-based search engines use automated software to build their indexes (see Idea 1: Spider-Based Search Engines), it is possible to fool them by using special cloaking software or scripts.

These cloaking products provide one set of web page content (content designed to achieve good rankings for your keywords) to the search engine's spider, and a different set (containing your actual page designs) to web surfers who visit your site.

Why would a webmaster want to do that? There are two main reasons:
  1. Because a page that is optimized for a good rank with the spider-software, may not be the prettiest page to web site visitors (and vice-versa). Cloaking software allows webmasters to deal with the ranking and page-design issues separately - without having to worry improvements in one area, weakening the other area.

  2. Because the cloaking software presents the optimized pages only to spiders (and not to web site visitors), the webmaster gets to keep his highly optimized HTML-code (and what keywords he is targeting) secret.
I won't hide the fact that we do have reservations about using cloaking (and consequently do not use it ourselves). Our reservations stem from one basic fact:
  • Many search engines discourage cloaking, and some have been known to ban sites if they discover that they are using cloaking techniques. We understand that this is because they feel the cloaked sites may be devaluing the quality of the results provided to search engine visitors.
Regardless of our reservations (and recommendation against cloaking), many webmasters do use cloaking software - so we leave it to you to consider the issues and ethics around this matter.

< < Previous Next > >

Search Engine Cloaking

Copyright © 2000-2015, Answers 2000 Limited

Contact Us     About/Terms Of Use     Privacy     Advertising/Endorsements Disclosures

With any business, it is up to the individual owner of said business to ensure the success of the business. You may make more or less than any sample figures or results that might be quoted on our web sites or other publications. All business involves risk, and many businesses do not succeed. Further, Answers 2000 Limited does NOT represent that any particular individual or business is typical, or that any results or experiences achieved by any particular individual/business is necessarily typical.

All third party content and adverts are copyright of their respective owners.

In Association With
Answers 2000 Limited is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to

Disclosure: Advertising Link(s): Our company may receive a payment if you purchase a product/service after following this link.

Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

Our sites use cookies, some of which may already be set on your computer. Use of our site constitutes consent for this. For details, please see Privacy.